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Download Movies Legally, But Let The Buyers Beware
By Jim Flynn
Because of the success of Apple's iTunes music store, companies are now focusing on the next great frontier in the world of digital media, which is the market for legal movie downloads. But companies entering that space are faced with a dilemma: In order to gain access to the most marketable content, they need to implement services that large movie owners will find acceptable. That typically means imposing severe restrictions on what consumers can do with the content after they download movies. The need to impose restrictions, however, conflicts directly with another critical requirement, which is to create something that paying consumers will want to use. Most of the time, the developers of movie download services have opted to create implementations that satisfy movie owners. Unfortunately, these implementations are best described as consumer-hostile. Not surprisingly, consumers have been slow to start using these restrictive movie download services, meaning movie owners get little return.The ability to distribute large volumes of digital content on the Internet has created unprecedented opportunities for new offerings that can better enable consumers to enjoy movie downloads in more convenient ways. But at the same time, the Internet has also created opportunities for people to illegally distribute large quantities of content, preventing the rightful owners of that content from being compensated. The effort to prevent unauthorized use of content has led to the creation of download services that attempt to control what consumers can do with their purchases. Thus was born the concept of digital rights management (DRM), a technology that is intended to force consumers to only use purchased content in ways approved by the copyright owner. In order to be at all effective, a DRM system must maintain control of content at all times. Consequently, consumers that download from legitimate sites are frequently not allowed to then burn those to recordable DVDs that will play on standard DVD players. Most DRM-based systems do not allow burning since recordable DVDs cannot currently be both encrypted and also playable in standard DVD players. Some companies have attempted to add copy protection to recordable DVDs. But all of these efforts only provide a temporary illusion of copy protection. That is because in order to be at all useful to the consumer, the recordable disc must be readable by a DVD player. Since most DVD players are not designed to work with DRM, any effort to make a recordable DVD not copyable is limited to inserting “errors” into the DVD structure or on the physical disc that will confuse a disc ripping program,
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