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Are The New Tv Advertising Tactics Going Over The Edge
By dror
Most people tend to like their commercials confined to short segments if they are to have commercials at all. At least then I have a choice as to whether or not I have to listen to them or view them.

But, what about when they are ingrained into the program you are watching? We are starting to see more and more television programs on major networks working advertisements into their scripts and most people tend to find this annoying.

Not too many shows recently have been as blatantly guilty of this offense as 30 Rock with its shameless plug for Verizon Wireless on November 15th, 2007. Instead of innocently showing a character utilizing a Verizon Wireless phone and humbly advertising the brand, two characters mentioned the phrase Verizon Wireless twice, one asked where to get one of their phones, then pleaded with the audience for money.

Most integrated advertisements are simply well placed, easily identifiable products used as props on a set, such as a Coca Cola or Pepsi can or a bag of Lays potato chips.

If the product is visible on screen, it is usually not mentioned verbally in such a way that it would constitute advertisement. Some level of real world products is necessary to make the show seem more real to the viewer, but there is a difference

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