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Abhishek Bachchan Is Rocking Ad Industry
By Sonia

Apart from doing movies, many of the Bollywood actors and actress also involve themselves into advertisement section. Most of the Bollywood stars such Hema Malini, John Abraham, Bipasha Basu, Aishwarya Rai etc part form doing these characters are also associated with several brand names for earning some extra income. The question arises as ‘why not Abhishek Bachchan”. Now he is also involving himself with several brand names such as Motorola and LG.

He is associated with the brand name LG, since last one year and carries a position of brand ambassador for its home appliances. The alliance is part of LG’s strategy for 2006, wherein the company will be giving its home appliances division a brand new identity, youthful image and customer connect.

Girish Bapat, VP-Marketing, LGEIL, said in a statement issued, "Abhishek Bachchan is more than just an icon, while his image is sophisticated and upscale, he also projects the aura of an out of box thinker and a caring human being. All these images are perfectly matched with LG in the sense that LG has always been and would continue to be an innovative consumer durable brand that cares about customers and continues to develop new generation technology."

LG has signed the contract with Abhishek for a period of two years, during which the actor will endorse the entire range of home appliances of the company. LG plans to utilise

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